With US ratings body ESRB slapping a mature label on EA's upcoming COD-contender Battlefield 3, the company issued one of the more blunt - and hilarious - statements of response in recent times: "I don't think you understand the gravity of the situation," an EA spokesperson told Eurogamer. "For God's sake, there is a nuke in Paris! Millions of lives are at stake!!"
The ESRB's outline of BF3's content detailed a scenario in which "players shoot police officers to complete a mission objective", conflicting with the comment by the game's producer, Patrick Bach, earlier this year that: "We have to build our experiences so we don't put the player in experiences where they can do bad things."