Amazon's upcoming Kindle Fire could be the hottest tablet on the market this holiday season, with demand that may even surpass Apple's blockbuster slate, the iPad 2. Results from a recent survey published by electronics shopping guide Retrevo.com suggest that more consumers are interested in purchasing Amazon's upcoming tablet than Apple's tried and true iPad. As a result, the site speculates that the Kindle Fire represents Apple's first real competition in the tablet space.

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