iPhone 4S spike gives it 42.8 per cent of UK smartphone sales, against 35 per cent for Android.
Despite a lukewarm reception from the press, iPhone 4S was clearly a huge hit with consumers.
It caused a huge leap in sales for Apple in October and, according to market analyst Kantar Worldpanel ComTech, this boosted figures for the quarter too.
In the latest 12 weeks of sales in the UK, Apple's market share grow to 27 per cent.
Dominic Sunnebo, global consumer insight director, said: "With nearly a year and a half between iPhone launches there has been huge pent up demand for a new Apple device.
"We have previously seen that Apple customers tend to be very loyal to the brand. However, it is still astonishing that 75 per cent of new iPhone 4S owners previously owned an iPhone."

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