According to new research from HTTP Archive, which regularly scans the internet's most popular destinations, the average size of a single web page is now 965 kilobytes, up more than 30% from last year's average of 702KB. This rapid growth is fairly normal for the internet the average web page was 14KB in 1995, 93KB by 2003, and 300KB in 2008 but by burrowing a little deeper into HTTP Archive's recent data, we can discern some interesting trends. Between 2010 and 2011, the average amount of Flash content downloaded stayed exactly the same 90KB but JavaScript experienced massive growth from 113KB to 172KB. The amount of HTML, CSS, and images on websites also showed a significant increase year over year. There is absolutely no doubt that these trends are attributable to the death throes of Flash and emergence of HTML5 and its open web cohorts