Media streaming service LoveFilm has signed new deals with both BBC Worldwide and ITV to bring new programmes to its subscribers.
"We are thrilled to be bringing together great British TV content with Europe's leading film subscription service," said CEO Simon Calver.
"This gives Lovefilm an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price."
ITV will offer shows like Cold Feet, Secret Diary Of A Call Girl, and Prime Suspect, while BBC programming will include Spooks, Life On Mars and Planet Earth.
"We've had a content partnership with Lovefilm for several years now and it's great to see this evolve digitally," added Lisa Rousseau of BBC Worldwide.
"We're delighted to give Lovefilm's subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films."
LoveFilm subscribers can currently receive Blu-rays, DVDs and games by mail, as well as streaming content to computers, iPad, PS3 and 360. It already has content deals with Entertainment One, Disney, Lionsgate, Momentum, Studio Canal andWarner Bros.
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