Chinese smartphone maker ZTE has launched a low-cost Windows Phone dubbed the ZTE Tania which has been priced at around £249 bought outright.
The 4.3-inch ZTE Tania has respectable specifications with a 1GHz Snapdragon CPU, half a gig of RAM and 4GB of storage and a decent resolution 480 x 800 screen for a mid-range phone.
Previously most Windows Phones have been high end devices but the ZTE Tania, running Windows Phone 7.5 'Mango', signals that Microsoft's also-ran mobile OS isn't just going after the top end of the market.
Mobile specialist retailer Clove is has the device available for pre-order for £249.99 with an expected arrival date of the 13th of February.
The locked-down Windows Phone OS isn't likely to appeal to techy Android fans but it might seem attractive for the others for which the iPhone's hefty price tag is a bit much to swallow.