UK pay TV service Sky has just announced its quarterly results, and despite adding 100,000 subscribers as well as notching its "highest ever first-half adjusted operating profit" it will launch a new internet TV service, available to anyone in the country with a broadband connection. Sky describes the new over the top (OTT) service as being aimed at the 13 million UK households who don't currently subscribe to pay TV, with access available via "PC, laptop, tablet, smartphone, games console or connected TV." Initially, it will offer Sky Movies on demand joined by sports and entertainment options later, with access based on either monthly unlimited subscription or "pay-as-you-go" pricing. As far as the company's basic services, it will continue to develop its existing Sky Go product for standard pay-TV subscribers andzeebox iPad companion app, although this seems to initially be a worth competitor for things likeLovefilm and recent UK entrant Netflix. We have plenty of questions about what it will offer cord-cutters and cord-nevers in the UK when it launches in the first half of this year, we should find out more on the earnings call shortly. Until then, hit the PDF link for more detailed financial breakdowns, or check out the IPTV service press release after the break.