Chipzilla has long been atop the PC chip manufacturing mountain, with AMD running a rather distant second. That's why AMD's new top man, Rory Read, plans to move the company in a more mobile direction. Speaking at the company's analyst day, Read stated that the chipmaker will focus on outflanking Intel in the tablet space and by growing its business in cloud computing and emerging markets like China (read: entry-level PCs and devices). As to whether AMD would venture into the smartphone space, Read was quite clear in stating that there were no plans to do so. But, he did make mention of being flexible when it came to chip architecture, including using 3rd party IP in developing new silicon -- so a switch to ARM may not be out of the question. How will AMD accomplish its new goals? By focusing on execution of its technology rather than trying to be on the bleeding edge -- sound familiar?