The High Street may be having a tough time, but the UK games market is still incredibly healthy, MCV research shows today.
For the first time, we can reveal the true value of the UK games market, showing that consumers spent over £3bn on their hobby in 2011.
It's proof that mobile, downloads and licensed toys are picking up the slack as other parts of the market soften.
This impressive figure – £3.226bn to be precise - includes data on online, mobile, and merchandising.
And it flies in the face of conventional wisdom which says market shrinkage hit during the last 12 months.
In fact, when you combine data from some of the most respected research agencies, as we have below, you see game brands are more powerful than ever, even if the core High Street is facing some of its most challenging trading weeks.
Add online revenues to boxed market data and it’s clear digital made up 30 per cent of a £2bn UK software market last year.
2011 was also a watershed year for spin-off toys, DVDs and soundtracks, making £70m in revenue last year.

http://www.mcvuk.com/news/read/revea...-market/091345