Alex Wiltshire, Edge's online editor, is hosting a roundtable discussion at next month's F2P Summit in London.
The topic for the panel is My Worst Mistake, with Wiltshire joined by Relentless co-founder Andrew Eades, Papaya Mobile founder Oscar Clark, and Matthew Wiggins, GM of Zynga Mobile UK.
They will each relay the design and business mistakes that inadvertently led to success, and explain the lessons learned from their time in free-to-play.
Elsewhere, Paul Bowen, European VP of mobile ad and monetisation firm Tapjoy, will share tips on how to maximise revenue on Google's mobile operating system in his talk, Making Money On Android: Numbers From The Field.
Andy Lane, event director, said: "Android development is a red-hot topic for the game industry: it recently overtook iOS and RIM for the number one position in market share among global operating systems, and nearly 500,000 new Android-enabled devices are activated every day.
"This session is an absolute must-attend for everyone involved in developing free-to-play game content."
The inaugural F2P Summit, the first UK event dedicated solely to free-to-play, takes place on March 28 at Rich Mix in London's Shoreditch. For more, follow the source link below.
Source: F2P Summit
http://www.edge-online.com/news/edge...summit-session