Mass Effect 3 sold an estimated 890,000 units in its first 24 hours on sale in North America, EA has confirmed.
Speaking at the Wedbush Technology, Media and Telecommunications Summit in New York City, EA CEO John Riccitiello said he was feeling "awfully good" about the game, VentureBeat reports, adding: "We anticipated it doing well, so we're happy."
EA may not be on the best of terms with the UK's largest specialist retailer - Game Group is not stocking Mass Effect 3, or any new EA releases, due to a credit dispute - but across the Atlantic, things are quite different. Riccitiello said that GameStop was selling DLC codes to 40 per cent of Mass Effect 3 buyers, the biggest ratio in its history.
Riccitiello went on to reveal that BioWare's Star Wars MMOG, The Old Republic, now has 1.7 million active users. That's the same figure as was revealed after the publication of EA's financial results last month, but there's a key difference: at the time, many users were still in the 30-day trial period. Now, most are paying subscribers.
"[It's] the most successful MMOG through this period in the history of the industry," he said. "But we're nowhere relative to what the opportuniy in front of us is."