'From Ashes' bonus content built alongside main game, but sold separately

Publishing giant Electronic Arts has responded to mounting accusations that its studio BioWare had pre-packaged DLC within Mass Effect 3’s retail discs.
The accusations are unfounded but originate from some customers’ complaints that DLC for Mass Effect 3 was available on the first day of the game’s release – making it certain that the digital content was developed in parallel the main game.

The publisher said its ‘From Ashes’ DLC is bigger than 600 MB, and the content “was completed while the main game was in certification and are not available on the disc”.
In a statement sent to GameInformer, EA said it was necessary to include certain “framework elements and character models” on disc.
Mass Effect 3 sold more than 900,000 copies on its first day of sale, following rave reviews from critics.

http://www.develop-online.net/news/4...s-Effect-3-DLC