UK trade body UKIE has described the chancellor's announcement of tax relief for the UK videogame industry as "fantastic news."
While rival trade association TIGA has tirelessly campaigned for Games Tax Relief, and was quick to claim the credit earlier today, UKIE has also pressured government for targeted tax incentives. It's the association's second major policy victory of the year, after itsuccessfully lobbied for computer science to be taught in UK schools.
CEO Jo Twist said: "This is fantastic news. The UK's game and wider interactive entertainment industry needs two things: a competitive tax regime and kids being taught the right skills in schools.
"Together this starts to make up a really good environment for all UK game and interactive entertainment businesses, from startups and innovative connected formats to major studios."
Ian Livingstone, Eidos life president and UKIE deputy chair, added: "Today's announce,ent sends a very positive message to the world for the UK to claim it is the best place to develop games and digital content. The UK is arguably the most creative nation in the world, including its world-class game designers.
"The incentives are now there to encourage inward investment, job creation and for the UK game industry to relaim its position as a world leader in game production."
UKIE will now consult with government as the specifics of the relief are hammered out, before it is implemented in April 2013.
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