The end of iPad as we know it.
Apple is currently the big chief when it comes to the tablet market, shipping over 15.4 million iPads in Q4 2011 and three million new iPads over the last weekend.
However, Abi Research says that will change in 2016, when the rollout of sub $400 tablets will overwhelm premium-priced iPads to secure a 60 per cent of the tablet market.
Buyers currently favour tablets with a nine-inch screen or larger, accounting for 75 per cent of sales in 2011, but this is also set to change as users move towards devices between seven and nine-inches instead for more convenience.
Jeff Orr, group director, consumer research, says: "The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China. The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets."
Further results show that the e-reader market grew by a third in 2011, with shipments to grow by 20 per cent in 2012.
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