RIM loses top spot to Apple in its own backyard for the first time.
RIM has had a hard time in recent months and now it has lost leadership of the Canadian mobile market for the first time ever, according to Bloomberg and IDC.
The Ontario-based BlackBerry maker shipped 2.08 million devices in Canada last year, which was beaten by 2.85 million iPhone shipments.
It's an interesting development, given that BlackBerry was the top dog in 2008 when RIM secured sales fivefold the number of Apple and again in 2010 outselling the iPhone by over 500,000.
The power shift is likely down to the increasing developments Apple is putting into its devices such as Siri and dual-core processors, while RIM can't offer any of those features at present.
In light of these results, RIM really needs its BlackBerry 10 OS to be a success, and more importantly, it needs to arrive sooner rather than later.
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