Take-Two CEO blames licensing strategy for THQ's woes
"THQ won't be around in six months," Take-Two CEO Strauss Zelnick told the MIT business in gaming conference today.
THQ has had a rough year by any estimate, with several weak launches, hundreds of layoffs, and NASDAQ threatening to delist the company if shares do not climb.
But according to Joystiq, the real problem was the company's strategy, which Zelnick feels relied too heavily on licensed games.
"THQ’s strategy was licensed properties, first and foremost," he said.
"License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that."
There are currently 1 users browsing this thread. (0 members and 1 guests)