Platform accounts for 15 per cent of the total time users spend watching full-length shows.
Media network Viacom surveyed Americans aged between eight and 54 to achieve the data. While tablets lead the mobile market for full-length TV show viewing, the devices have also become the second choice overall for show viewing, trailing behind TV itself.
The rise of tablet streaming use has come at the expense of desktop PCs and smartphone, which have both declined.
Interestingly, tablet users view comedy and music the most, which are genres favoured by desktop users, while reality, drama and sci-fi are the most viewed choices on TV.
Colleen Fahey Rush, exec VP and chief research officer, Viacom, said: "We found that the tablet is a jack of many trades - it offers video and social experiences, it's a source of information and it's portable."
Results also show that tablets make 50 per cent of users feel happy and relaxed and 49 per cent said the tablets are effective for life management.
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