Microsoft's Xbox 360 motion sensor Kinect, and its Windows SDK, has been named the winner of the Design Museum's Digital Award.
The award was presented at a ceremony at the Design Museum in London on Tuesday night, with Kinect selected ahead of the likes of the BBC's website, UK newspaper The Guardian's iPad edition, and Homeplus Tesco's virtual store in Seoul, South Korea.
Paul Almond, UK head of PR for Xbox and entertainment, said: "This is the most prestigious award that could be given to any product in the UK from a design point of view, and is a credit to the vision of the development team behind Kinect for Xbox 360 and the Kinect SDK."
Microsoft's record-breaking peripheral - Guinness World Records named it the fastest-selling consumer electronics device of all timeafter it sold eight million units in its first 60 days on sale - was released for Xbox 360 in November 2010. The Windows SDK was released last June in response to the device being hacked for use with PCs within days of its launch.
The coveted Design Of The Year award went to Barber Osberby's London 2012 Olympic torch.