Nintendo is going to sell its 3DS and Wii U games through the eShop as well as on the high street. Concerned about the money wasted in "inventory," the company will let consumers choose where they get their fix from. The first two games to get the treatment will be New Super Mario Bros 2 and Onitore Brain Training (working title) for the handheld, with more expected in the future. As consumers transition to downloads, the company will keep its brick-and-mortar partners on-side by allowing them to sell "activation codes" to the digital titles -- although that does mean you'll have to drive down toGamestop and back.

http://www.engadget.com/2012/04/27/nintendo-e-shop/