Via Kotaku

This is nuts. Chinese company Tianchant Networks, who run local MMORPG Datang, are giving away a share of real, dirt-in-your-hands land to subscribers of their game. A 100 acre plot of land in the coastal Zhejiang province has been tucked away, with Datang players given a 49% share of it for the "right of use privileges to the land".

And what do Tianchant have to do on their end of the deal? Add a virtual replica of Zhejiang to the game. That's it.

Breaking it up between 10,000 players doesn't leave too much land, but it beats the hell out of getting some dinky pre-order bonus from EB. You can't build a house on that.