Bigger screens are improving the chances of monetising streams.
This is increasing the potential for direct monetisation of video. The study concluded that of those viewing video at least once during the month, one in four (26.7 per cent) paid to watch content – and 25 per cent of the users say they would pay premium prices for their content.
Just 20 per cent of smartphone users watch video on their device monthly, compared to 53 per cent of tablet users, while 10.3 per cent and 24.6 per cent watch the content as much as three times per week, respectively.
Meanwhile, 25 per cent pay premium for their tablet video viewing.
Results show consumers are becoming ever more connected, with a quarter of smartphone owners using a tablet, up 13.9 per cent year-on year, while 10.4 per cent of feature phone owners also use tablets.
Females are more likely to use tablets than men, while both genders aged between 25-34 are the most likely to use the device with 24.4 per cent, followed by 35-44 year-olds on 21.4 per cent.
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