Easy Phone Sync now free to anyone purchasing a Galaxy.
It might seem like a minor story, but this is a very astute move by Samsung. Why? Because most smartphone users invest so much time and money into their content that even of they fancy changing platforms, it's just too much of a hassle to do so.
Easy Phone Sync lets the new Galaxy owner transfer their music, videos, podcasts, pictures, contacts and text messages from an iPhone to their new Android device in a few clicks.
They can continue to use iTunes software on their PC to manage their music, videos and podcasts and keep their Android device in sync with it.
But there are some obvious gaps. Only DRM free music can be moved, and obviously no iPhone apps can be switched either.
Simon Stanford, VP of telecommunications and networks at Samsung UK and Ireland, said: “We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content.
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