Rumours of an iPad Mini have been rife for sometime, though Apple has continued to produce 9.7-inch tablets only.
Now, Bloomberg reckons Apple is gearing up to release a rival with a seven to eight-inch screen.
This would be a direct hit against the Nexus, which it seems Apple is treating with concern even though other tablets have failed to offer much of a threat.
Apple's latest iPad came sporting a Retina-display, but it's thought to be ditching that for the mini model.
Presumably the decision was made to cut costs and bring pricing in line with the high-spec low-priced models like the $199 Kindle Fire.
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