Comet reckons the sadomasochistic sex book is making Amazon's device fly off shelves.
EL James' Fifty Shades of Grey has become a phenomenon amongst women. Last month, the 'mummy porn' novel passed theone million downloads mark last month – the first e-book to do so.
And now, electronics retailer Comet reckons the steamy series has increased sales in North England by 71 per cent, and 29 per cent in South England.
Jon Wiltshire, head of consumer electronics, Comet, said: "The Fifty Shades of Grey phenomenon has swept the nation causing a dramatic increase in sales of Kindle e-readers in Comet stores and online.
"Our staff have reported an increase in women who have bought the device with many admitting it’s so they can read the saucy trilogy. I’m not sure whether that means that women in the North are more adventurous or more prudish as the beauty of a Kindle is that readers can hide exactly what they’re reading.
"Either way, we’ve seen a big jump in sales, which looks set to continue."
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