That and more revealed in InMobi's UK Mobile Media Consumption Report for Q2 2012.
The average Brit spends an average of 2.5 hours a day using their mobile device, according to mobile ad network InMobi, and the attachment is so strong for 48 per cent that mobile ads are influencing their shopping decisions.
That's on par with PC which also drives 48 per cent of spends, and just behind TV ads which accounts for 55 per cent.
71 per cent of non m-commerce users are set to adopt the tech in the next 12 months, while one-fifth willing to spend more than 20 through mobile purchases.
The figure spikes to 26 per cent for early users of the tech, with results showing they're willing to splash out 50 via their phones and tablets.