via kotaku

Sony is sponsoring a production of Puccini's La Boheme at the London Coliseum and somehow managed to convince the hall to let them set up the console in the foyer for play testing. Classy!

"We don't want the PS3 to be pigeon-holed as a video game console," Carl Christopher from Sony PlayStation UK, told The Times. "We want people to look at PlayStation as a brand in a different way."
Someone, please, go to this opera a get a picture of women in evening gowns playing Resistance: Fall of Man. I must see this picture.

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