Virgin Media doles out many minutes and data to mobile users with its Premiere plan, but it hasn't had a truly unlimited option for those who don't want to even think about their calling habits. It's assuaging those minds today with new VIP tiers that offer unlimited domestic voice, data and text messaging. The exact perks depend on the level of commitment, however. Traditional customers can pay £26 per month (£31 if they're not already Virgin customers) with promises of unlimited calls to frequently costly 08 numbers. For SIM-only customers, it's all about the price -- while they don't get the 08 number exception, the £15 they pay per month for otherwise unlimited access is comparatively cheap. The new rates may not always make sense depending on local coverage and a desire for LTE, but we'd at least keep them in mind.

Virgin Media (1), (2)