via TeamXbox

SEGA® of America, Inc. and SEGA Europe Ltd. today announced an exclusive agreement with the award-winning production studio, Mondo Media, to create video game content based on the popular animated series, Happy Tree Friends™. Currently under development by Stainless Studios, Happy Tree Friends False Alarm™ is scheduled for release via digital download on PC and Microsoft’s Xbox LIVE® Arcade in Fall 2007.

"We are excited to be partnering with Mondo Media to bring the irreverent comedy of the Happy Tree Friends to gamers worldwide,” said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "The dark humor and twisted characters of Happy Tree Friends will act as a great foundation for creating a fun and entertaining universe for gamers and fans of the show alike.”

Happy Tree Friends is a wildly popular Internet phenomenon that debuted as a television series on G4 TV in the U.S. and on MTV in key markets overseas. Selling over one million DVD copies worldwide, Happy Tree Friends continues to thrill audiences online and maintains its position as a top ten most downloaded podcast on iTunes.

Now taking the spotlight with its very own interactive game, Happy Tree Friends False Alarm features the furry woodland creatures in a host of dismembering and ill-fated calamities.

Playing unlike any other action title on the market with its physics-based reactive environment, Happy Tree Friends False Alarm is an action-puzzle game that enables players to control one of three characters; Flippy, the emotionally tattered war-torn bear; Lumpy, the dim-witted blue moose; and Handy, an amputee beaver carpenter always eager to lend a helping limb. Using resources such as concrete, ice, gasoline, and nitroglycerin to augment the dynamic 3D environments, your goal is to save the Happy Tree Friends from hilarious disaster situations and their own bad luck. Play in 10 diverse levels designed exclusively for the Happy Tree Friends False Alarm game including mine shafts, candy factories and a museum, all of which are filled with outrageous outcomes and plenty of accidental mayhem!

“Sega is a perfect partner for us because of their rich tradition of creating compelling, character-based games, and true to form they’re developing a truly original game that we think our fans will love,” said Kenn Navarro, the creator of Happy Tree Friends.

For more information on Happy Tree Friends False Alarm, please visit the company press page at www.sega.com/happytreefriends.