Developer avoids free-to-play treatment on upcoming MMO

ZeniMax Online Studios is sticking with the traditional subscription business model for its upcoming MMO, The Elder Scrolls Online.
Speaking to Gamestar, ZeniMax Online GM Matt Firor said in order to create a game with hundreds of hours of gameplay, the studio had decided to charge a monthly fee rather than go down the free-to-play route.

He claimed that if the developer had made the title F2P, it would have been forced to make sacrifices and changes to the game that it wasn’t willing to make.
“It's important to state that our decision to go with subscriptions is not a referendum on online game revenue models,” said Firor.
“F2P, B2P, etc. are valid, proven business models - but subscription is the one that fits ESO the best, given our commitment to freedom of gameplay, quality and long-term content delivery. Plus, players will appreciate not having to worry about being "monetised" in the middle of playing the game, which is definitely a problem that is cropping up more and more in online gaming these days.

http://www.develop-online.net/news/4...Scrolls-Online