Well its about time people are coming to this realization. I fear that a large part of the gaming industry has sort of become this giant bubble much like the tech bubble to hit to web in the late 90's. Of course that bubble burst.
I would hate to see the same thing happen to the video game industry but it would force a lot of developers to go back to the drawing board and back to the basics. Which quite frankly would not necessarily be a bad thing.
Less time, money, and energy needs to be spent on copycat theatrics, hollywood voice actors, and licensing.
Good, engaging, and progressive story along with deep character depth and excellent diverse gameplay should be some of the fundamentals focused on most.
Its time we get back to creating GOOD games.