Watch Dogs publisher Ubisoft's shares have taken a big hit following news of the highly anticipated next-gen title's delay.
Games Industry reports the publisher's stock has dropped 22 per cent and is currently trading at just $2.27 a share.
The delay of the potential blockbuster isn't the only reason for the swift decline. Ubisoft was forced to lower its sales forecast by 30 per cent earlier this week – due to Splinter Cell: Blacklist and Rayman Legends failing to meet sales expectations, as well as the firm having to delay its open-world racing game The Crew.
Watch Dogs delay from late 2013 to spring 2014 also has retailers scrambling to make good, now that the previously offered launch bundle with the PS4 is no longer an option.