Apple down creek without an iPaddle as tablet sales grind to a halt.
Apple announced that it had sold 33.8 million iPhones breaking September quarterly records, compared to the 26.9 million sold the same time last year.
However iPads have not experienced the same success, as limp from 14 million in 2012 to 14.1 million in Q4.
This could be an indication that the iPad has become too expensive in such a competitive market, filled with cheaper options that do pretty much the same thing.
Carphone Warehouse’s £49 Avoca tablet has taken the lead as the cheapest ahead of Teco’s Hudl and Argos’ MyTablet.
Or it could simply be that everyone has an iPad now - check out ME's 15 top reactions to the new iPad Air and iPad Mini with retina display here.
Either way it’s not a good sign that Apple are losing ground in the tablet market which is becoming increasingly popular.
Q1 results from Strategy Analytics reported that tablet sales grew 117 year-on-year, and show no signs of slowing as time goes on.
Although overall quarterly revenue hit $37.5 billion with a net profit of $7.5 billion, compared to last years revenue, which came in at $36 billion, with 60 per cent of this year revenue coming from international sales.
Tim Cook, Apple’s CEO, said: “We’re pleased to report a strong finish to an amazing year with a record fourth quarter revenue, including sales of almost 34 million iPhones.”
No comment on the frozen iPad sales then?
The Silicon Valley star has high expectations of the coming first quarter of 2014 with predicted revenues of between $55 and 58 billion, and a gross margin between 36.5 per cent and 37.5 per cent.