Since Vodafone rolled out its 4G services, it has experienced quite a mix up in customer behavior concerning device usage.
44 per cent of Kiwis use their 4G ready mobile as a portable hotspot so they can access the internet on their tablets or laptops, where as before people were more likely to find a café or shop with free wi-fi.
It appears as though people are really taking advantage of the increased speeds, as the most popular activities online when using a 4G device are shopping, streaming music and videos, reports Vodafone New Zealand.
In other parts of the world, 4G is not being as warmly embraced as in NZ. In China, less than ten per cent are happy to pay for 4G, even though 80 per cent were't impressed with their current mobile network speed.
62 per cent of New Zealanders are using video streaming sites more since upgrading from 3G, and are more likely to stream music from free services such as Spotify.
4G usage hits a high during lunchtime, and then again as kids finish school and commuters tackle the long commute home.
Vodafone has acquired more than 1.3 million Kiwis across the country since launching the 4G services in New Zealand just over eight months ago.

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