No pre-order? No problem. Instead of forking over cash for a new console early, Sony fans attending the company's November 28 midnight launch festivities in London can buy a PlayStation 4 at the event.

This offer does not come without caveats. The supply of PlayStation 4 consoles being sold at the event will be issued on a first come, first served basis. Sony is allowing fans to line up for the launch event as early as Thursday morning, and given that PS4 pre-orders have been sold out for months, it's probably in your best interest to show up as early as possible.

While this does mean that you'll likely be spending hours in the chill of an English winter for the chance to spend £350 on a new gadget, Sony is hoping to make things a bit more bearable by offering dedicated line-sitters food courtesy Red Bull and Domino's Pizza. There's no word on heating elements though, so if you hope to grab a PS4 from the launch event, we suggest you bundle up.

http://www.joystiq.com/2013/11/25/so...h-night-event/