Tablet users are more likely to shop on this Sunday than on any other day in December.
From Black Friday, to Mega Monday and Cyber Monday, to Super Tablet Sunday, where 74 per cent of all mobile purchases are from a tablet, reports Tradedoubler.
Cyber Monday is the first Monday in December, which is the busiest day for Christmas shopping online. Overall online sales on this day last year were 25 per cent higher than on the previous day.
Purchases made via a tablet are actually five per cent higher on Super Tablet Sunday, than Mega Monday, and 35 per cent higher than the fist Saturday in December.
Neil Ranatunga, head of mobile UK and Ireland at Tradedoubler, said: “Tablets are the ultimate device for making those convenient purchases while chilling on the sofa, and Sunday is typically a relaxing day.
“Therefore, retailers must plan and map their advertising strategy against consumers’ purchasing habits to target tablet users over the busy festive cyber period, to optimise their sales opportunities on Super Tablet Sunday as well as Mega Monday.”