- a normal video game, you play every day for many hours (about 50hours altogether). price: 60$
- a normal cd, you listen to maybe 3x a week for about half a year (about 75hours). Price: 20$
- a normal dvd, you watch what? maybe three times a year? (about 6 hours). price 30$
conclusion: dvds aren't that good a deal in the first place. Yes, movies do cost more money to make than music or video games, but they make most of their money in the cinemas anyway, not dvds.
normal price for a dvd shouldn't be more than 15-20$. normal price for a UMD should be 5-10$ considering that it's obviously much more limited than a dvd. I agree 100%, sony is way off on this one and appareantly they haven't learned anything from that minidisc fiasco (albums were also available on minidiscs at the same price as cds, sales never took off)