IBuyPower built its Steam Machine, the SBX, to compete in the console market. It looks like a console – a rectangle smaller than the Xbox One with the Steam logo pressed into the top – and it's priced to compete with new systems at $500. A few details make it a Steam Machine rather than another new console: It has no disc drive, it runs SteamOS only, and it will ship with the Steam Controller and in-home streaming capabilities.

"We're telling all of our vendors that this is not a PC," Tuan Nguyen, iBuyPower director of product and marketing, said during a demo at CES. "Valve doesn't like to admit that they're really competing with the consoles, but they are."

The retail SBX should include built-in wi-fi, Bluetooth, an internal power supply, a 500GB HDD, 4GB RAM, quad-core Athlon X4 740 CPU, and a Radeon R7 260X graphics card supporting AMD's Mantle API, iBuyPower's Brad Soken said. Those specs aren't expected to change too drastically leading up to launch.

"With Mantle and everything, and the whole GCN up and running, you're very much on par at least with the current generation of consoles, if not even better," Nguyen said.

http://www.joystiq.com/2014/01/06/th...r-is-not-a-pc/