Full game digital downloads on PS4 and Xbox One are a sector that is of particular interest for EA, the publisher has said.
Speaking to investors, COO Peter Moore has suggested their sales are likely to increase once the launch window has passed, although conceded that meaningful data won’t be available until the end of the year.
“I think it's a little early. Certainly, digital extra content, full game downloads is something we watch and something that we're keeping a very close eye on,” Moore told investors, as reported by Seeking Alpha.
“I think what you see, typically, in the first couple of months is that consumers have gone to retail to pick up their boxes, and as a result, they probably bought the packaged goods version of that software.
“I think it's a good question for 12 months from now when we have a full year of data behind us.”

http://www.mcvuk.com/news/read/ea-ex...growth/0127355