We know Nintendo is looking to target the non-gamers -- any quote from the company for the last two years would make some reference to it. Speaking to GameDaily BIZ, Ubisoft Montreal CEO Yannis Mallat said that when Nintendo's Reggie Fils-Aime first saw My Word Coach (developed by Ubisoft's casual team), he said, "You got it. You guys got exactly the type of game we want for this machine."
The comments were echoed by President Satoru Iwata, who provided some insight into Nintendo's current casual development philosophy. Mallat summed it up in three words (which are not, as some might assume, "Mario, Mario, Mario"): "strong, obvious and accessible." The full GameDaily interview will be up in the coming weeks.
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