wraggster
September 23rd, 2014, 21:22
The price of the Xbox One has been cut by £20 in the UK, the latest in a string of reductions since the console launched last year.
The Xbox One is now priced at £329 on the Microsoft Store (http://www.microsoftstore.com/store/msuk/en_GB/pdp/Xbox-One/productID.304307500?icid=home_spotlight_3_x1_329_1 9092014), and is around the same on the Amazon Store (http://www.amazon.co.uk/Xbox-White-Console-Sunset-Overdrive/dp/B00I9WV4OW/ref=sr_1_4?s=videogames&ie=UTF8&qid=1411468537&sr=1-4&keywords=xbox+one).
Microsoft is currently trailing the PlayStation 4 in terms of sales. Last month, the reported figures stood at ten million PS4s sold versus five million Xbox Ones shipped (http://www.gamesindustry.biz/articles/2014-08-12-ps4-sales-top-10-million). This new cut, coming ahead of the rush of AAA releases, is likely an attempt to gain a stronger footing in a key market for the Xbox One.
The Xbox One launched in the UK last November. With a Kinect in the box as standard, the retail price was £429. The first price drop (http://www.gamesindustry.biz/articles/2014-02-24-uk-price-cut-confirmed-for-xbox-one) was ahead of the Titanfall launch in February, which brought the cost of the system down to £399.
But the most significant cut (http://www.gamesindustry.biz/articles/2014-05-13-xbox-one-to-be-sold-without-kinect-for-USD399) was the result of a much larger change: the £50 that consumers saved when Microsoft relented on making the Kinect an essential part of its strategy.
http://www.amazon.co.uk/Xbox-White-Console-Sunset-Overdrive/dp/B00I9WV4OW/ref=sr_1_4?s=videogames&ie=UTF8&qid=1411468537&sr=1-4&keywords=xbox+one
The Xbox One is now priced at £329 on the Microsoft Store (http://www.microsoftstore.com/store/msuk/en_GB/pdp/Xbox-One/productID.304307500?icid=home_spotlight_3_x1_329_1 9092014), and is around the same on the Amazon Store (http://www.amazon.co.uk/Xbox-White-Console-Sunset-Overdrive/dp/B00I9WV4OW/ref=sr_1_4?s=videogames&ie=UTF8&qid=1411468537&sr=1-4&keywords=xbox+one).
Microsoft is currently trailing the PlayStation 4 in terms of sales. Last month, the reported figures stood at ten million PS4s sold versus five million Xbox Ones shipped (http://www.gamesindustry.biz/articles/2014-08-12-ps4-sales-top-10-million). This new cut, coming ahead of the rush of AAA releases, is likely an attempt to gain a stronger footing in a key market for the Xbox One.
The Xbox One launched in the UK last November. With a Kinect in the box as standard, the retail price was £429. The first price drop (http://www.gamesindustry.biz/articles/2014-02-24-uk-price-cut-confirmed-for-xbox-one) was ahead of the Titanfall launch in February, which brought the cost of the system down to £399.
But the most significant cut (http://www.gamesindustry.biz/articles/2014-05-13-xbox-one-to-be-sold-without-kinect-for-USD399) was the result of a much larger change: the £50 that consumers saved when Microsoft relented on making the Kinect an essential part of its strategy.
http://www.amazon.co.uk/Xbox-White-Console-Sunset-Overdrive/dp/B00I9WV4OW/ref=sr_1_4?s=videogames&ie=UTF8&qid=1411468537&sr=1-4&keywords=xbox+one