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View Full Version : Apple Watch will feature on the cover of Vogue China



wraggster
October 11th, 2014, 21:18
http://o.aolcdn.com/hss/storage/midas/6d433b6fb0ed7d6bc91ce3fc35de52d8/200898721/iwatch-lede.jpg (http://www.engadget.com/2014/10/10/apple-iwatch-fashion/)
Would you buy an Apple Watch (http://www.engadget.com/2014/09/09/iwatch-hands-on/) if the fashion industry named it the "it gadget" of 2015, even if you couldn't care less about what it can do? What about if it became a cover model? That's exactly what is happening, as it's slated to grace the cover of Vogue China's November issue, merely a month after it made its first public appearance (http://www.engadget.com/2014/09/30/apple-watch-fashion-week-paris/) at Paris Fashion Week. Clearly, Cupertino wants to present it as a chic device for the tech-savvy fashionista. According to Vogue China EIC Angelica Cheung, she met (http://www.businessoffashion.com/2014/10/first-look-apple-watch-makes-fashion-editorial-debut-cover-vogue-china.html) with Apple CEO Tim Cook and head designer Jony Ive way before the watch's September 9 unveiling, hinting that the company always meant to put some focus on fashion (http://www.engadget.com/2014/09/05/apple-marc-newson-designer/) when it comes to marketing this particular product. If you're wondering which variant gets the honor, it's the fancy 18-karat gold one (check out the image after the break), though you'll see other versions in the editorial spread inside.

http://www.engadget.com/2014/10/10/apple-iwatch-fashion/