wraggster
November 9th, 2014, 19:27
EEDAR study also says core gamers shouldn't be target demographic
EEDAR (http://www.gamesindustry.biz/resources/directory/company/eedar)
Just six per cent of North American mobile gamers are contributing 51 per cent of the platform's revenues in the territory, says a report from analytics firm EEDAR.
The new study, available to download for free here (http://www.eedar.com/EedarMobileReport.aspx), has re-emphasised the incredible importance of the so-called whales, which it defines as players spending at least $10 a month. Those heavy spenders, it estimates, are contributing around $293.70 a year each - totalling a phenomenal $2.35 billion. They're also more likely to be male, older than the average player and using both a smartphone and a tablet. 71 per cent of North America's mobile whales are male, EEDAR believes.
Curiously, despite every other category of player increasing the time they spent playing mobile games year-on-year, the whale finds him or herself playing less in 2014 than they did in 2013, enjoying a still-significant 9.9 hours a week rather than last year's 11.8. That's still a lot more than moderate ($1-$9.99 per month) players, who average 6 hours a week, or non-payers, who still play 4 hours of mobile games a week.
http://www.gamesindustry.biz/articles/2014-11-07-report-just-6-percent-of-us-mobile-gamers-provide-51-percent-of-revenue
EEDAR (http://www.gamesindustry.biz/resources/directory/company/eedar)
Just six per cent of North American mobile gamers are contributing 51 per cent of the platform's revenues in the territory, says a report from analytics firm EEDAR.
The new study, available to download for free here (http://www.eedar.com/EedarMobileReport.aspx), has re-emphasised the incredible importance of the so-called whales, which it defines as players spending at least $10 a month. Those heavy spenders, it estimates, are contributing around $293.70 a year each - totalling a phenomenal $2.35 billion. They're also more likely to be male, older than the average player and using both a smartphone and a tablet. 71 per cent of North America's mobile whales are male, EEDAR believes.
Curiously, despite every other category of player increasing the time they spent playing mobile games year-on-year, the whale finds him or herself playing less in 2014 than they did in 2013, enjoying a still-significant 9.9 hours a week rather than last year's 11.8. That's still a lot more than moderate ($1-$9.99 per month) players, who average 6 hours a week, or non-payers, who still play 4 hours of mobile games a week.
http://www.gamesindustry.biz/articles/2014-11-07-report-just-6-percent-of-us-mobile-gamers-provide-51-percent-of-revenue