wraggster
December 2nd, 2014, 22:25
Analyst claims Microsoft's lower price point gave it 53 per cent of the total spend, PS4 had 31 per cent
The Xbox One was the best-selling console on Black Friday, taking 53 per cent of the market on the biggest day for retail in the US.
According to the analyst firm Infoscout (http://blog.infoscout.co/gaming-consoles-black-friday), which gathered its data from more than 180,000 receipts from major retailers, the PlayStation 4 had just 31 per cent of the Black Friday market spend. The Xbox One was also the top-selling console at both Walmart and Target, the two biggest electronics retailers in the US.
This will do down as a win for MIcrosoft, which has trailed Sony in terms of console sales ever since the new generation launched last year. In October, the company implemented a temporary $50 price cut for the holiday season, bringing the Xbox One's price below (http://www.gamesindustry.biz/articles/2014-10-27-xbox-one-will-be-cheaper-than-ps4-this-christmas) that of the PlayStation 4 for the first time.
Microsoft has since reported a significant increase (http://www.gamesindustry.biz/articles/2014-11-12-xbox-one-sales-triple-following-usd349-promotion) in the Xbox One's performance, so this report is very much in line with recent trends. The PlayStation 4 is still far ahead in terms of overall sales, but EA CFO Blake Jorgensen (http://www.gamesindustry.biz/articles/2014-11-19-ea-cfo-says-xbox-one-is-catching-up-quickly-to-ps4) recently said that its lead was narrowing all the time.
Infoscout's data put EA's Madden NFL 15 (http://blog.infoscout.co/madden-tops-list-of-games-this-black-friday/) as the most popular game on Black Friday with an 8.4 per cent market share, just ahead of Activision's Call of Duty: Advanced Warfare with 7.3 per cent. The toys-to-life concept also performed well, with Skylanders Trap Team and Disney Infinity: Marvel Super Heroes taking the third and fourth biggest slice of the total spend.
http://www.gamesindustry.biz/articles/2014-12-01-xbox-one-beat-ps4-on-black-friday-report
The Xbox One was the best-selling console on Black Friday, taking 53 per cent of the market on the biggest day for retail in the US.
According to the analyst firm Infoscout (http://blog.infoscout.co/gaming-consoles-black-friday), which gathered its data from more than 180,000 receipts from major retailers, the PlayStation 4 had just 31 per cent of the Black Friday market spend. The Xbox One was also the top-selling console at both Walmart and Target, the two biggest electronics retailers in the US.
This will do down as a win for MIcrosoft, which has trailed Sony in terms of console sales ever since the new generation launched last year. In October, the company implemented a temporary $50 price cut for the holiday season, bringing the Xbox One's price below (http://www.gamesindustry.biz/articles/2014-10-27-xbox-one-will-be-cheaper-than-ps4-this-christmas) that of the PlayStation 4 for the first time.
Microsoft has since reported a significant increase (http://www.gamesindustry.biz/articles/2014-11-12-xbox-one-sales-triple-following-usd349-promotion) in the Xbox One's performance, so this report is very much in line with recent trends. The PlayStation 4 is still far ahead in terms of overall sales, but EA CFO Blake Jorgensen (http://www.gamesindustry.biz/articles/2014-11-19-ea-cfo-says-xbox-one-is-catching-up-quickly-to-ps4) recently said that its lead was narrowing all the time.
Infoscout's data put EA's Madden NFL 15 (http://blog.infoscout.co/madden-tops-list-of-games-this-black-friday/) as the most popular game on Black Friday with an 8.4 per cent market share, just ahead of Activision's Call of Duty: Advanced Warfare with 7.3 per cent. The toys-to-life concept also performed well, with Skylanders Trap Team and Disney Infinity: Marvel Super Heroes taking the third and fourth biggest slice of the total spend.
http://www.gamesindustry.biz/articles/2014-12-01-xbox-one-beat-ps4-on-black-friday-report