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View Full Version : What Will Google Glass 2.0 Need To Actually Succeed?



wraggster
January 22nd, 2015, 20:49
As previously rumored, Google has discontinued selling Google Glass, its augmented-reality headset... but it could be coming out with something new and (supposedly) improved. (http://news.dice.com/2015/01/21/google-glass-2-0-needs-succeed/?CMPID=AF_SD_UP_JS_AV_OG_DNA_) The company has placed a relentlessly positive spin on its decision: "Glass was in its infancy, and you took those very first steps and taught us how to walk," reads a posting on the Google+ page for Glass. (https://plus.google.com/+GoogleGlass/posts) "Well, we still have some work to do, but now we're ready to put on our big kid shoes and learn how to run." Formerly a project of the Google X research lab, Glass will now be overseen by Tony Fadell, the CEO of Google subsidiary (and Internet of Things darling) Nest; more than a few Glass users are unhappy with Google's decision. (http://www.digitaltrends.com/mobile/google-glass-explorer-program-dead-now-what/) If Google's move indeed represents a quiet period before a relaunch, rather than an outright killing of the product, what can it do to ensure that Glass's second iteration proves more of a success? Besides costing less (the original Glass retailed for $1,500 from Google's online storefront), Google might want to focus on the GoPro audience, or simply explain to consumers why they actually need a pair of glasses with an embedded screen. What else could they do to make Glass 2.0 (whatever it looks like) succeed?
http://tech.slashdot.org/story/15/01/21/193257/what-will-google-glass-20-need-to-actually-succeed