wraggster
March 1st, 2015, 20:06
http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3000x1999+0+0/resize/960x640!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/midas/cbd90ab95c76afbb7492328afefea7c1/201620281/D0R4NH.jpg (http://www.engadget.com/2015/02/27/deconstructing-nintendo/)It's easy to hate on Nintendo. With the Wii U (http://www.engadget.com/2014/10/31/nintendo-wii-u-premature-eulogy/), the company played right into negative consumer expectations by releasing a product derided for its kid-friendly appeal, Fisher-Price toy-like looks, less-than-bleeding-edge silicon, confusing branding and (initially) clunky operating system. The message to the market at the system's launch seemed clear: The gaming giant had fallen behind the times. But that's not quite the truth.
There's a well-reasoned and deeply entrenched philosophy behind the often baffling, public-facing decisions Nintendo makes and that's to deliver high-quality and accessible entertainment experiences on cheap-to-produce (often older), innovative hardware. It's the Nintendo recipe for success as concocted by the domineering former president Hiroshi Yamauchi (http://www.engadget.com/2013/09/19/father-of-nintendo-hiroshi-yamauchi-dies/). It's the reason why Nintendo sits on billions of dollars of cash; why its famed first-party studio -- the home of Mario and Zelda creator Shigeru Miyamoto -- is called Entertainment Analysis and Development, or EAD. The company quite literally agonizes over ways to innovate the concept of "fun."
http://www.engadget.com/2015/02/27/deconstructing-nintendo/
There's a well-reasoned and deeply entrenched philosophy behind the often baffling, public-facing decisions Nintendo makes and that's to deliver high-quality and accessible entertainment experiences on cheap-to-produce (often older), innovative hardware. It's the Nintendo recipe for success as concocted by the domineering former president Hiroshi Yamauchi (http://www.engadget.com/2013/09/19/father-of-nintendo-hiroshi-yamauchi-dies/). It's the reason why Nintendo sits on billions of dollars of cash; why its famed first-party studio -- the home of Mario and Zelda creator Shigeru Miyamoto -- is called Entertainment Analysis and Development, or EAD. The company quite literally agonizes over ways to innovate the concept of "fun."
http://www.engadget.com/2015/02/27/deconstructing-nintendo/