Apple TV gets a new price: $69

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https://s3.amazonaws.com/uploads.hipchat.com/61622/500572/UJbdRTd2OboBMdu/2015012015.march.apple.107bk.jpg (http://www.engadget.com/2015/03/09/apple-tv-gets-a-new-price-69/)It's been a long, long time since Apple refreshed its streaming box, the Apple TV (http://www.engadget.com/products/apple/apple-tv/3rd-gen/). And it looks like that won't be changing anytime soon. Now, that's not to say the company has forgotten about the platform; in fact, since the last hardware update, Apple's made its set-top ecosystem more robust (http://www.engadget.com/2014/09/17/apple-tv-gets-beats-music/) by adding a myriad of third-party entertainment apps (http://www.engadget.com/2014/07/29/apple-tv-fox-now-cnbc/), making the tiny box a must-have for most any living room. With that in mind, today at its highly anticipated "Spring forward" event, Apple announced that Apple TV will now start at $69 -- $30 less than its previous MSRP. The new retail price comes on the heels of the announcement that HBO Now will be exclusive to Apple hardware (http://www.engadget.com/2015/03/09/hbo-now-apple/), including the iPhone, iPad and, of course, Apple TV.
http://www.engadget.com/2015/03/09/apple-tv-gets-a-new-price-69/