wraggster
July 20th, 2015, 21:51
http://o.aolcdn.com/hss/storage/midas/49508cdb1025e1839fb11a1bca9783bd/202338961/Microsoft+Windows+10+ad.jpg (http://www.engadget.com/2015/07/20/windows-10-ad/)With Windows 10's (http://www.engadget.com/2015/05/02/build-2015-windows-10/) launch little more than a week away, Microsoft kicked off its marketing storm last night with the first commercial for the new OS. It's a bit more direct and human than the company's infamous Jerry Seinfeld/Bill Gates ads (http://www.engadget.com/2008/09/11/seinfeld-and-gates-get-in-touch-with-regular-folks/), with a focus on children and how they're growing up with touchscreens and a wealth of new tech. As with any major product launch, Microsoft is planning a huge multi-million dollar media blitz for Windows 10. The big theme this time around is "people who make a difference," reports ZDNet (http://www.zdnet.com/article/microsoft-plans-a-fan-focused-windows-10-launch-kick-off/). The software giant will likely have a much easier time pushing Windows 10 on consumers since it steps back from some of Windows 8 more dramatic (and controversial) interface changes. And of course, making Windows 10 a free upgrade (http://www.engadget.com/2015/01/21/windows-10-free-upgrade/) for Win 7 and 8.1 users will also be a big help. The new OS will land on July 29 (http://www.engadget.com/2015/07/13/windows-10-launch/) for Windows Insiders and will roll out to others afterwards.
http://www.engadget.com/2015/07/20/windows-10-ad/
http://www.engadget.com/2015/07/20/windows-10-ad/