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View Full Version : Is HTC Android's first falling giant?



wraggster
August 8th, 2015, 22:46
http://o.aolcdn.com/hss/storage/midas/fac459574973802c40ff003e128ac52f/202438280/htc-graph-7.jpg (http://www.engadget.com/2015/08/07/htc-cuts-android-smartphones/)
HTC has announced "significant cuts" and slashed jobs after posting a $265 million net loss, with more losses promised for the future. Reuters (http://www.reuters.com/article/2015/08/06/us-htc-outlook-idUSKCN0QB14M20150806) is reporting that the poor performance has been blamed on the company's One series of flagships that, while accomplished, are losing out to "more fashionable phones" in the market. TechCrunch (http://techcrunch.com/2015/08/06/halt-those-costs/) is saying that HTC is hoping to reverse this trend by turning its attentions to the middle-tier of the market, devices that cost between $300 and $500, parking its tanks squarely on the lawns of Chinese rivals Huawei and Xiaomi (http://www.engadget.com/2015/08/03/xiaomi-tops-in-china-smartphone-share/).

http://www.engadget.com/2015/08/07/htc-cuts-android-smartphones/