wraggster
August 26th, 2015, 21:48
http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1999x1207+0+0/resize/960x579!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/midas/c6b5e7db544c1e0cdd05bdfef0fc043a/201940532/14137284401_4f06e9f8c6.jpg (http://www.engadget.com/2015/08/26/star-wars-force-awakens-merchandise-marathon/)Things are clearly tough over at Disney headquarters. Having only grossed $2 billion from Avengers: Age of Ultron and Inside Out, the company needs your help to stay afloat. It has something called Star Wars: Episode VII - The Force Awakens (http://www.engadget.com/2015/07/10/star-wars-the-force-awakens-comic-con/) coming out this December, and to help raise funds it's planning an 18-hour marketing marathon to push products related to the little-known movie. This September 3rd, the company will unveil merchandise in "the world's first-ever global live toy unboxing event," which will apparently play out like a "New Year's Eve style celebration" across 12 countries.
http://www.engadget.com/2015/08/26/star-wars-force-awakens-merchandise-marathon/
http://www.engadget.com/2015/08/26/star-wars-force-awakens-merchandise-marathon/