wraggster
November 6th, 2015, 22:26
Want to know what the 'PS4 Life' looks like?
If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision's hit online shooter, Destiny.
That’s according to a new advert – which appears to have been pitched as a musical about PlayStation – which the platform holder has released entitled ‘The Wonderful Life of a PS4 Player’ to promote its console this Christmas.
The promotion features references to first-party titles, such as Uncharted 4: A Thief’s End, as well as its many third-party partnerships including Destiny, Call of Duty: Black Ops III, Street Fighter V and Batman: Arkham Knight.
All of this is to the tune of Go by The Chemical Brothers.
PlayStation has a history of different marketing – when the original launched in the UK, the team tied the console to the party scene (http://www.mcvuk.com/news/read/how-playstation-conquered-europe/0156799), while when the PS4 hit stores two years ago, it made
https://www.youtube.com/watch?v=wZkMdi3XBhw.
http://www.mcvuk.com/news/read/sony-debuts-musical-playstation-4-ad/0158696
If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision's hit online shooter, Destiny.
That’s according to a new advert – which appears to have been pitched as a musical about PlayStation – which the platform holder has released entitled ‘The Wonderful Life of a PS4 Player’ to promote its console this Christmas.
The promotion features references to first-party titles, such as Uncharted 4: A Thief’s End, as well as its many third-party partnerships including Destiny, Call of Duty: Black Ops III, Street Fighter V and Batman: Arkham Knight.
All of this is to the tune of Go by The Chemical Brothers.
PlayStation has a history of different marketing – when the original launched in the UK, the team tied the console to the party scene (http://www.mcvuk.com/news/read/how-playstation-conquered-europe/0156799), while when the PS4 hit stores two years ago, it made
https://www.youtube.com/watch?v=wZkMdi3XBhw.
http://www.mcvuk.com/news/read/sony-debuts-musical-playstation-4-ad/0158696